Key Achievements
+70% Revenue
in 6 months
Driven by volume & pricing
+18% Avg. Invoice Value
Revenue Quality Growth
Improved pricing & service mix
6.8x ROAS
High-Intent Acquisition
€35.9 CAC · €244 LTV
Major Initiatives
Revenue Growth
Drove a 78% YoY revenue increase from Jun–Dec 2025 while island tourism was flat (+0.1%)
Results Jun-Dec 2025 vs Jun-Dec 2024
+78% revenue
+48% invoices
+37 revenue / 1,000 tourists
Avg. Invoice Value Growth
Implemented a new pricing strategy, leading to higher value per transaction with no loss in customers (opposite effect)
Results Jun-Dec 2025 vs Jun-Dec 2024
+18% avg. invoice value
Aligned price points with perceived value leading to less pricing complaints
Increase in profitability
ROI-Led Media Campaign
Implemented a search‑first acquisition strategy that channels budget into high‑intent patients instead of low‑quality reach.
Results
+150/daily active users with ~7% conversion rate
Demonstrated 4x conversion compared to broad cross-network
6.8x return on ad spend
Repeat Customer Value
Built a data‑driven view of one‑time vs repeat patients to support retention strategy, proving that frequency, not price, is the main driver of lifetime value.
Results
Repeat customers (9.4% of the base) drive 17.5% of revenue, making a strong case for a premium, differentiated experience that grows LTV
Every one‑time customer converted to repeat unlocks roughly 2× the revenue, making repeat conversion one of the highest‑leverage focuses for the business
My Approach
Customer-Centric Revenue Design
Design pricing, packaging, and messaging based on perceived customer value, not internal assumptions or costs
Build workflows that turn strong first-time experiences into repeat purchases and referrals
Drive growth through clarity and trust, avoiding short-term tactics that reduce long-term value
Test, Learn, Optimize
Treat every change (campaigns, pricing, operations) as an experiment with clear success metrics and timelines
Use data to shift resources toward high-intent, high-ROI channels and away from low-yield efforts
Simplify processes so improvements hold under real conditions, not just in ideal scenarios
Diagnosis & Insight
Map the full funnel (audience → website/app → leads → revenue) to understand where value is actually created
Focus on metrics tied to revenue, efficiency, and customer value, not vanity KPIs that don’t drive decisions
Translate data into a small set of actionable questions the team can use, instead of complex dashboards
Areas of Expertise
Revenue Diagnostics
Build clear revenue models that connect traffic, conversion, pricing, and operations so growth issues can be identified and acted on, not guessed
Customer Lifetime Value
Segment one-time vs repeat customers and design retention workflows that drive repeat revenue and expand lifetime value
Pricing & Offer Design
Structure pricing and service offers to increase average invoice value while maintaining conversion and minimizing price resistance
Performance Media Strategy
Allocate and optimize ad spend based on real ROI signals, shifting budget toward high-intent acquisition and away from low-converting reach
Tools & Technologies
CRM & Revenue Platforms
Salesforce
Hubspot
Zoho One
Pipedrive
Intercom
Customer.io
Analytics & Measurement
Google Analytics (GA4)
Looker Studio
Google Ads Reports
Meta Ads Manager
Excel
SQL (Basic)
Marketing & Acquisition
Google Ads
Meta Ads
Mailchimp
Klaviyo
Google Tag Manager
Hotjar
Cookie-less Tracking
Operations & Collaboration
Notion
Airtable
Asana
Slack
Zapier
Figma
Webflow
Adobe
Workflow & Automation
Zapier
Make.com
n8n
Airtable Automations
Zoho Flow
API Integration
Webhooks
AI
OpenAI API
ChatGPT
Claude
Perplexity
ElevenLabs
Fathom
How does UX & UI play a role in this...?
Most revenue problems are actually UX problems wearing a finance costume. Funnels leak where: interfaces are confusing, information is hard to find, or workflows fight how people think and behave.
As someone who is both a RevOps & UX/UI person, I look at revenue metrics and the product/service experience. This allows me to design and implement:
- Design flows that convert, not just look good
- Turn operations constraints into UX, not friction
- Make retention feel natural, not pushy
- Reduce support and error costs by design
